We use AI-powered eye & emotion tracking
to analyze how audiences really respond to your creatives — websites, video ads, banners, and social content.
AI Research
Design & Production
Case Studies
About
Start a project
Know what
works before
you spend.
works before
you spend.
Amazon AI Libraries
→
Attention Heatmaps
→
Eye Tracking
→
Finland · Global reach
→
From €700
→
Emotion Analysis
→
Most creatives
are a guess.
01
You launch
and hope
and hope
Ad campaigns go live with no evidence they'll convert. Budget burns on materials that haven't been validated against real human attention.
02
Design agencies work
on instinct
on instinct
Most creative work is built on aesthetic intuition, not behavioral data. There's no feedback loop between what looks good and what actually works.
03
Testing and making are
separate worlds
separate worlds
Research agencies don't produce. Design agencies don't test. You're left coordinating two vendors who don't speak the same language.
The loop is
the product.
Designs built inside our testing loop
outperform conventional creative work —
based on internal campaign data.
AI Research
Submit your existing materials. We run eye-tracking and emotion analysis to map attention, engagement, and friction points.
Insights Report
You receive a detailed report with heatmaps, emotion timelines, and specific recommendations for improvement.
Design & Produce
We create websites, ad materials, social content, and video — built directly from the data, not gut feeling.
Re-Test & Validate
New materials go through the same AI analysis before launch. You know it performs before you spend a single ad euro.
Two services.
One closed loop.
✦
✽
Enter at any point — research only, production only, or the full cycle. Most clients start with research and stay for everything.
+30%
Average creative performance uplift through the WebDot loop
4
Creative formats tested: websites, video, banners, social
24h
Response time from inquiry to project estimate
€700
Starting price for a full AI research session
Data-backed design
isn't a nice-to-have.
✦
✽
When every euro of ad spend is under pressure, creative decisions need evidence behind them. WebDot closes the loop between insight and execution — so you go to market knowing it works.
The AI analysis revealed that our hero banner was losing 70% of attention before the CTA. We redesigned based on the heatmap data — conversion improved significantly within two weeks.
Marketing Director —
Finnish e-commerce brand
What impressed us most was having research and production under one roof. The team that understood our data was the same team that redesigned our landing page. No translation errors.
Head of Growth —
B2B SaaS company
We tested three video ad variants. The AI emotion tracking showed exactly where viewers disengaged. The re-edited version had a 2× higher view-through rate on social.
Creative Lead —
Media & advertising agency
Start with
a research session →
a research session →
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